I was involved in an Adult Sailing Program called Usail and was asked to create some content for the Yacht Club to promote on their social media platforms. The end goal was to increase the amount of sign ups for the course which in turn would boost membership for the club.
I created one post a week showing what the course was all about which I am proud to say I got for the most part on the first take!
In an effort to keep the newly qualified sailors involved with the club I proposed to create a channel of communication between the students and club members using the platform "Whatsapp". This was so that at the end of their course they could continue to progress in the sport helping current members with their boats and eventually becoming members themselves.